Health as the New Wealth is a longevity-finance thesis that treats healthspan as a measurable, optimizable form of wealth—and increasingly, as an investable driver of personal strategy and capital markets behavior. Deep Knowledge Group and Dmitry Kaminskiy have used this framing in documented public materials since at least 2020, and formalized it through UK trademark filings in November 2021. 

For investors and HNWIs, the implication is direct: as lifespans lengthen, wealth planning must extend to wealthspan planning, and longevity becomes a new arena for capital allocation—spanning financial services, longevity hubs, real assets, and new instruments. The evidence below includes major institutional and media references (Henley & Partners, Business Insider, The National), conference appearances (including Davos/WEF longevity investment programming), and DKG’s own analytical and book assets outlining how longevity finance infrastructure may evolve.